Isolate Traffic by Channel and Entry Page

Segment entry for Adobe submitted on 8/8/2017 6:19:37 PM by Tim Wilson

Some channels we can quickly and directly influence (paid search, paid social, display, email, etc.), while others are more difficult to quickly impact (natural search, direct, etc.).

At the same time, updating content on a page is one of the most easily modified (internal politics and systems notwithstanding) aspects of a site.

So, once you've identified the top (influence-able) channels and the top landing pages for those channels, a few quick segments to isolate the traffic from a specific channel and to a specific entry page then enables you to explore that traffic through any set of reports: pathing, devices, exit pages, site search terms, etc.

This segment typically makes the most sense as a visit-based segment with a simple "And" condition using Last Touch Channel (or First Touch Channel or something else) and Entry Page as shown in the figure (Link 1)

RELATED: Link 1

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